The American Academy of Facial Plastic and Reconstructive Surgeons, a prestigious academic organization, officially states that 90% of what we perceive as skin aging (lines, wrinkles, loss of firmness, pores, sagging, discoloration) is due to day to day sun exposure. Day to day sun exposure! Not sun exposure on the beach, or during a summer jog in the park when we have the common sense of wearing sun screen. No. It is day to day sun exposure. Sun exposure at times when we least suspect it. Such as walking to the parking lot on an overcast winter day when the last thing you think about is sun exposure. Dropping of the dry cleaning on an early Spring morning. Driving your car on a not so bright Winter day. This is what we call "day to day sun exposure", sun exposure when you least suspect it. Yet this is what gives us 90% of what we call skin aging. This leaves us with no other choice but wearing a sun block every day of the year, an SPF 30 Broad Spectrum UVA/UVB.
When I read this 90% statement from the Academy, I felt compelled to make you (and I) an SPF 30 Day Cream that will make you pretty, because otherwise you would not wear it. My SPF 30 Day Cream is three products in one: your day cream, your SPF 30 Broad Spectrum UVA/UVB protection and your Primer/Foundation. The self adjusting color is the best part. It is based on melanin, the color pigment of your own skin. Our unique Pro Melanin Technology, that you can only find in our product, gives you the unique self adjusting color that our product is famous for.
